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Big Brands Clean Up in New Product Trials

Lysol, Swiffer cited most in survey of new cleanser products.

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By: TOM BRANNA

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When it comes to cleaning, consumers tend to stick with brands they know, according to findings of a consumer survey conducted by Market Force Information, a Boullder, CO-based provider of customer intelligence solutions. Market Force’s study—which looked at several categores including cleaning products, beverages, snacks, coffees/teas and health/beauty products—found that consumers were slightly less likely to try a new cleaning product than snacks, coffee or beverages. In the study, 2...

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